At the 2025 Tech Hub LIVE in Des Moines, IA, CropLife, sister brand to the Global Ag Tech Initiative, sat down for a Fireside Chat with Dave Gebhardt, General Manager of EarthDaily Agro, to discuss how satellite imagery is transforming agriculture. With over 15 years of experience in ag tech, Gebhardt offered a grounded and forward-looking perspective on how data from space can drive better decisions here on Earth.
Formerly known as EarthDaily Analytics, the company recently underwent a rebrand — now simply EarthDaily — with a renewed focus on delivering high-quality, consistent satellite imagery across five industries, including agriculture. “We’ve recently dropped the ‘Analytics’ part of our name,” Gebhardt said. “We have a new logo and brand. We’re a satellite-driven data and analytics company.”
EarthDaily is positioning itself to bring clarity and precision to a notoriously complex problem: how to monitor crops accurately, efficiently, and at scale. With its global footprint and headquarters split between Minneapolis, Vancouver, and New York, the company has been working on its satellite constellation for nearly a decade. In June 2025, it hit a major milestone — launching its first satellite.
“The mission has stayed the same over the last decade,” said Gebhardt. “What’s changed is the industry’s ability to consume the data. Satellite imagery has traditionally been big, complex, and cumbersome to work with.”
That bottleneck — the difficulty of turning raw satellite data into actionable insights — has long limited adoption in ag. But EarthDaily is aiming to change that by making satellite-powered insights easy to use and integrate.
“One of our main goals is to create low-touch, no-touch analytics, particularly for ag retail,” said Gebhardt. “We’ve shifted from ‘maps to math.’ It’s about crop monitoring, change detection, and tracking crop health and phenology.”
With daily revisit capabilities, five-meter resolution (considered optimal for agriculture), and improved air quality sensing, EarthDaily’s upcoming constellation is designed to deliver more precise, timely, and relevant data. And as artificial intelligence becomes more embedded in agronomic tools, the pressure to provide high-quality input data is greater than ever.
Read more at CropLife.
