Digital Matter Marks 25 Years and Expands IoT Solutions for Ag Tech

Digital Matter, a global leader in IoT hardware solutions, today announced the celebration of its 25th anniversary – marking a quarter-century of engineering excellence, global growth, and trusted partnerships. Widely recognized as the world leader in battery-powered IoT asset tracking, the company is building on this milestone with an expanded leadership team, an ambitious slate of upcoming product launches, and accelerated expansion across North America and Europe.

Founded in 2000 in Johannesburg, South Africa, Digital Matter has grown from a small engineering firm into the world’s leading provider of scalable, integration-ready, battery-powered IoT asset tracking devices and hardware solutions. Today, the company has designed and manufactured over 2.5 million devices deployed in 130+ countries.

This next phase of growth is being led by an expanded executive team: Loic Barancourt has joined as Chief Executive Officer, bringing a strategic focus on global growth and operational scale; Vito Guarrera has been named Chief Revenue Officer to accelerate commercial expansion worldwide; and company founder Ken Everett, the product visionary behind Digital Matter, now serves as Chief Technology Officer.

Together, the team brings renewed focus to scaling innovation and supporting partners in unlocking the full potential of connected operations.

“Marking 25 years is both a celebration of where we’ve been and a launchpad for where we’re going,” said Barancourt. “Having spent nearly a decade as a Digital Matter reseller before joining the company, I’ve experienced firsthand how our commitment to innovation, quality, and reliability has shaped a strong foundation for our partners’ success. It’s that foundation – established over decades – that we are now building on to deliver the next generation of IoT innovation, expand our global footprint, and empower partners with solutions that are built to perform, scale, and last. The next chapter is about moving faster, thinking bigger, and unlocking new possibilities for connected operations worldwide.”

Over the past year, Digital Matter has secured new customers and partners across logistics, cold chain, agriculture, and industrial markets – growing its network to more than 1,500 active channel partners – and expanded deployments with leading global organizations.

The company has also broadened its portfolio with award-winning asset tracking and condition-monitoring devices, introducing ultra-low-power solutions engineered for even longer-lasting performance – designed to support a wider range of applications and thrive in diverse deployment environments worldwide.

Looking ahead, the company is preparing its most ambitious product development cycle yet, with upcoming launches designed to extend battery life, increase efficiency, enhance indoor/ outdoor visibility, and simplify deployment on a global scale.

“As CTO, I’m excited to focus fully on what’s always been the core of our business – product excellence and continuous innovation,” said Everett. “We’ve built a powerful foundation of market-leading hardware solutions, and now we’re doubling down – expanding our portfolio, exploring new form factors and protocols, and bringing new products to market that will drive meaningful growth for our partners globally.”

Digital Matter’s vision for the future is rooted in enabling its partners to connect and protect the assets that matter – through reliable, intelligent, and flexible IoT solutions.

In the months ahead, the company will unveil a wave of next-generation hardware that expands its already extensive ecosystem, improves power efficiency, and supports an even wider range of applications across logistics, infrastructure, environmental monitoring, and smart cities.

At the same time, the company is deepening its presence in Europe and the U.S. to even better support customers with local expertise and responsive service.

As industries confront increasing pressure to digitize operations, improve supply chain resilience, and meet rising ESG and compliance standards, the demand for secure, scalable asset tracking continues to surge. Digital Matter is uniquely positioned to lead in this next phase – offering high-performance, low-power solutions that support long-term deployments across the world’s most complex environments.

“With our ‘deploy once’ design philosophy, global network of partners, and unwavering commitment to quality, Digital Matter enters our next chapter with momentum – and a clear mission: to be the partner of choice for organizations looking to connect, protect, and unlock intelligence from the assets that matter,” concluded Barancourt.