As Diwali 2025 lights up Dubai from October 17 to 25, the celebration isn’t just in the skies — it’s also in the shopping bags. From glittering gold promotions to city-wide raffles, Dubai’s retail scene is embracing the Festival of Lights with limited-time deals, cultural collections, and big prizes waiting to be won.Whether you’re hunting for jewellery, traditional outfits, textiles, or festive gifts, here’s your guide to some of the key Diwali shopping highlights across the city. Many other stores and outlets may also be running their own festive promotions or participating in larger campaigns, so it’s worth keeping an eye out as you explore.
Gold Buying in the ‘City of Gold’: Offers, raffles, and big Wins
Gold shopping during Diwali is a long-standing tradition, and Dubai takes it to another level. Under the banner “Shine with Prosperity in the City of Gold,” the Dubai Jewellery Group (DJG) has launched a Diwali shopping festival running from October 3 to 26, 2025, across 82 participating jewellery brands citywide.
Key Offers and Highlights:
- Spend AED 1,000 (₹24,170) or more at DJG member stores to enter a raffle draw worth AED 150,000 (₹36.25 lakh) in vouchers — with 30 winners each receiving AED 5,000 (₹1.21 lakh).
- Free gold coins on purchases above AED 4,000 (₹96,680) on select jewellery.
- Up to 70% off on select diamond and pearl jewellery.
- Zero deduction on old gold exchanges.
Participating DJG outlets can be found in areas like Deira, Meena Bazaar, Bur Dubai, Karama, Al Qusais, Al Barsha, Jebel Ali, and across major malls like Dubai Mall, Mall of the Emirates, BurJuman, Dubai Hills Mall, and Festival City Mall.
Gold Souk Extension: Weekly prizes and exclusive festive collections
Over at the Dubai Gold Souk Extension, the offers continue — but with a few more surprises. Between October 10 and 26, shoppers spending AED 500 (₹12,085) or more at any jewellery, watch, or gold store can enter a weekly raffle to win gold coins and gold bars — with two winners in total.
Festive shopping highlights at Gold Souk Extension:
- Over 295 stores offering gold, diamond, silver, pearl, and watch collections.
- Discounted making charges at retailers like
Popley Jewellers andZiya Gold & Diamonds . - 10% off gold prices at Kanz Jewels.
- Lock-in gold rate for a month by paying just 10% upfront at
Thangals Jewellery . - Up to 60% off diamonds at Ziya Gold & Diamonds and Motiwala Gold Jewellers.
- AED 100 (₹2,417) vouchers on diamond purchases above AED 3,000 (₹72,510) at Malabar Gold & Diamonds.
- Free gold coins and diamond rings on qualifying purchases at select stores.
Beyond shopping, the Souk Extension also offers cafés, restaurants, and six premium hotels, creating a festive space to shop, gather, and celebrate.
Diwali deals beyond gold: Fashion, textiles, and mall promotions
If jewellery isn’t your only shopping goal, there’s plenty more happening across Dubai this festive season. From fashion bargains to textile raffles, here’s what else to look out for from October 13 to 26:
Festive wear & textiles (Spend & Win)
- Spend AED 200 (₹4,834) or more at participating textile stores in Meena Bazaar, Karama, and Deira.
- Scan your receipts and enter a raffle to win AED 50,000 (₹12.08 lakh) in cash prizes.
- 10 lucky winners will each receive AED 5,000 (₹1.21 lakh).
Participating stores include: Omega Brides, Radha’s Closet, Wadi Al Safa, Selly UAE, Kothari Trading, Bawree, Sahil N Sabil, Gunjan Lalwani, Qalamkar Textile Trading, and Maryum N Maria.
Fashion and lifestyle malls (Digital raffle)
- Spend AED 200 (₹4,834) or more at participating shopping malls from October 13 to 26.
- Enter the digital raffle to win AED 100,000 (₹24.17 lakh) in gold shopping vouchers.
- 10 winners will each take home AED 10,000 (₹2.41 lakh).
Participating malls include:
- Al Ghurair Centre
- Arabian Center
- Bay Avenue Mall
- Festival Plaza
- Silicon Central
- Times Square Centre
Stay tuned to @dubaifestivals for updates as more malls join the list.
Special store offers: Damas and a brand-new car at BurJuman
Damas Jewellery Festival offers
At Damas stores in Lulu Barsha, Meena Bazaar, Lulu Qusais, and Karama Centre, shoppers can enjoy:
- A free 1g 22-karat gold coin on every diamond jewellery purchase over AED 5,000 (₹1.21 lakh).
- An extra coin for purchases over AED 15,000 (₹3.62 lakh).
- Shopping vouchers worth up to AED 100,000 (₹24.17 lakh) for 20 lucky winners.
- Reduced making charges on select 22k gold jewellery.
Win a SOUEAST SO6 SUV at BurJuman Mall
- Spend AED 250 (₹6,042) between September 26 and October 22 at BurJuman Mall.
- Enter a raffle to win a brand-new SOUEAST SO6 SUV, valued at over AED 100,000 (₹24.17 lakh).
Before you head out: Stay updated and check the details
While the deals are exciting, it’s important to double-check the latest offers, store lists, and raffle terms. To avoid missing out:Visit the official site: VisitDubai.com for full Festival of Lights shopping announcements.Look for “Festival of Lights” labels at stores and malls.Follow @dubaifestivals on social media for real-time updates, additions, and winners.Whether you’re after timeless gold, festive outfits, or the thrill of winning big, Dubai’s Diwali shopping season has something for everyone. With city-wide offers, gold giveaways, and high-value raffles, this is the perfect time to explore, indulge, and celebrate the spirit of the Festival of Lights — one purchase at a time.
