Germany has a brand new house group, and it simply occurs to be the defending Tremendous Bowl Champion Tampa Bay Buccaneers.
On Wednesday, the NFL introduced that 18 groups have been granted entry to new Worldwide Dwelling Advertising Areas (IHMA), with a complete of 26 IHMAs granted total. The Buccaneers’ IHMA is Germany, which has a robust Tampa Bay fanbase and a longstanding curiosity within the Nationwide Soccer League. Starting in January and increasing for at the least 5 years, the Buccaneers can have alternatives for advertising and marketing, fan engagement and commercialization in Germany that can enable them to construct their native manufacturers and assist the NFL broaden internationally.
“We’re thrilled to embrace Germany as our worldwide house market and stay up for strengthening our presence in part of the world that’s already house to many Buccaneers followers,” mentioned Buccaneers Proprietor/Co-Chairman Joel Glazer. “We are going to transfer shortly to have interaction with our German followers and are excited concerning the many alternatives to assist develop our sport and broaden our present relationships all through Germany over the approaching years.”
Glazer, who’s Chairman of the NFL’s Worldwide Committee, expects American soccer to proceed to develop in reputation across the globe and believes the brand new Worldwide Dwelling Advertising Areas will assist new and present followers in each market join with the sport. The Worldwide Committee ratified the IHMA plan on Wednesday, granting groups entry to markets in Australia, Brazil, Canada, China, German, Mexico, Spain and the UK.
“Right now’s announcement is a big milestone in our efforts to broaden the NFL’s world attain by constructing long-term relationships with these worldwide markets that can play a big position within the continued progress and enlargement of our sport for years to return,” mentioned Glazer. “A lot of our league success is rooted within the sturdy connection that our particular person groups have constructed with their followers, and this initiative creates many extra avenues for partaking and energizing our worldwide fanbase.”