ZestMoney, India’s largest and fastest-growing Purchase Now, Pay Later platform right now revealed the findings from a buyer survey performed to know how girls are taking to non-public finance and funding selections. The survey was performed with a pattern of 1900 respondents throughout key metros and Tier II/III cities in India, nearly all of whom had been Gen Z and Millennials.
Based on the survey, 59% of the respondents choose to spend money on gold and glued deposits and 31% select Mutual funds and equities as their most popular funding alternative. Recurring deposits, actual property and cryptocurrency had been another go-to choices.
Commenting on the survey, Lizzie Chapman, CEO & Co-founder at ZestMoney stated, “It’s fascinating to notice the survey findings that many digitally-savvy Gen Z and Millennial girls are selecting to avoid wasting and spend money on protected and fewer dangerous investments similar to gold and FDs. They’re additionally open to investing in mutual funds and fairness indicating a bigger consciousness about monetary merchandise. This rising development of ladies taking cost of their private finance will pave the way in which for his or her monetary independence and inclusion of ladies in wealth creation. We strongly consider that entry to the fitting info on private finance can immensely profit girls. We’ve got doubled our efforts over the past yr in creating easy, participating content material on private funds and making it accessible in vernacular languages too. These are very wholesome indicators.”
Based on the survey, girls not solely choose low-risk choices but in addition make investments for the long run. About 93% of the respondents within the survey had been both full-time workers or self-employed.
Round 80% of the respondents stated that they’ve set goal-oriented funding targets for 2022, indicating elevated consciousness amongst girls to take larger management of their private finance
Lengthy-term funding targets remained a prime precedence for girls with shopping for a home (25%), securing their children’ future (23%) and retirement financial savings (15%) figuring prime within the record. Buying a automobile, travelling, and marriage ceremony had been among the many different targets.
Extra Indian girls are more and more exercising their monetary independence and selecting to spend money on shopping for properties.
Primarily based on a latest report by ANAROCK Property Consultants, there are 15% extra girls shopping for properties than males as of late. This surging curiosity of ladies in actual property, breaking conventional home-buying stereotypes, is a constructive growth and augurs effectively for the group at massive. Ladies right now have additionally made their invaluable presence felt not simply as home-buyers, however as colleagues in actual property, taking up key roles at par with their male counterparts” stated Ramesh Ranganathan, CEO – Okay Raheja Corp Houses.
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