NEW DELHI :
Spirits firm Diageo India on Thursday introduced the launch of its first regionally created artisanal whisky—Godawan Single Malt.
The transfer is in keeping with the corporate’s makes an attempt to premiumize its portfolio within the nation. Godawan can be obtainable in Rajasthan and Delhi to start with and can then be subsequently obtainable in the remainder of India. It can even be obtainable in Dubai from April onwards. In June 2021, the corporate launched a premium craft whisky Epitome Reserve. The two,000 batch (variety of bottles) Epitome Reserve can be found on request or in very choose premium shops.
Fashionable prosperous Indians are on the lookout for luxurious that makes them really feel rooted and enriched, stated Shweta Jain, chief enterprise improvement officer, Diageo.
“With regards to premiumization, we, at Diageo India, imagine in fixed disruptions to up the ante. We imagine that our customers deserve higher,” stated Jain. Godawan, the spirit of the desert, will redefine the best way Indian single malts are perceived globally with its really world-class story and flavour, Jain added.
Godawan, interprets to the Nice Indian Bustard, a species now nearing extinction, and finds its final refuge in Rajasthan. Every bottle of Godawan will be traced again to a cluster of barley farms in Rajasthan.
“Godawan, Diageo India’s innovation in artisanal single malt whisky, is proof that India is the subsequent rising vacation spot for high quality single malts in addition to artisanal craft spirits, stated Vikram Damodaran, Chief Innovation Officer, Diageo India.
The launch is an embodiment of the corporate’s dedication in direction of the conservation of the Nice Indian Bustard, and to craftspeople of Rajasthan. With just a few Nice Indian Bustards left on the planet, each bottle we make contributes to the conservation of this beautiful hen, the corporate stated.
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