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NEW DELHI: Sportswear model Puma on Tuesday introduced the launch of its buying app in India, making it the primary nation to go dwell with an app developed by the German sportswear large.
“India is an important marketplace for us and our native crew has executed an impressive job in establishing Puma because the No 1 sports activities model within the nation. On condition that India is a really digital-savvy market the place e-commerce has excessive penetration, we felt it pure to launch the app right here first. It should then be rolled out globally through the yr,” stated Bjørn Gulden, CEO, Puma.
The app was launched by cricketer and Puma model ambassador Virat Kohli throughout his social media handles.
Puma has renewed its funding in India as a excessive precedence market with this transfer, the retailer stated on Tuesday.
For the yr ended 31 December 2021, Puma reported a 68.2% soar in annual income to ₹2,044 crore. The model added 51 shops final yr, taking the overall to 450 shops within the nation.
To make sure,Puma launched its on-line buying platform in 2016. The buying app will enable customers to buy sneakers, athleisure and equipment, it’s also geared up with options resembling digital try-on and complicated 3D animations.
The pandemic has prompted extra retailers to embrace expertise and enhance their choices throughout on-line and offline platforms.
“With the launch of the PUMA app, we are going to provide our shoppers a sooner, seamless and handy digital buying expertise. The app is powered with a number of technology-led options and that can improve person expertise,” stated Abhishek Ganguly, Managing Director, Puma India and Southeast Asia.
Puma app is accessible on each Android and iOS platforms for Indian customers.
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