The Shopper Expertise Affiliation (CTA) has introduced the primary keynote speaker for CES 2023. John Deere Chairman and CEO John Could will be part of different John Deere executives to share how purpose-driven sustainability and developments in know-how are addressing one of many world’s biggest challenges – feeding a rising international inhabitants. This would be the first time in CES historical past that an agriculture know-how firm government will take the mainstage for a keynote on the present. John Deere first debuted at CES 2019 and has been exhibiting annually since, highlighting the significance of innovation in agriculture.
“The chance for know-how and sustainability to positively impression the world is most current in agriculture, the place farmers proceed to be challenged to feed our rising inhabitants,” stated John Could, Chairman and CEO. “John Deere is concentrated on growing know-how with a function, to make our clients extra environment friendly and sustainable. The work they do impacts each single particular person and we’re honored to have the chance to assist inform their story on the mainstage.”
CES 2023 will happen in Las Vegas on January 5-8, 2023, with Media Days going down January 3-4, 2023. Attendees will expertise modern applied sciences from international manufacturers, hear about the way forward for know-how from thought leaders and collaborate face-to-face with different attendees. The present will spotlight how improvements in sustainability, transportation and mobility, digital well being, the metaverse and extra are addressing the world’s biggest challenges. Audiences will hear from trade specialists throughout stay keynotes, together with leaders from John Deere. Go to CES.tech for all CES 2022 updates, registration particulars, and the media web page for all press sources.