Lids is increasing its retail presence internationally by opening its first standalone shops in Berlin, Germany.
- Alexa Berlin opens June 17,
- Mall of Berlin opens June 24, and
- Eastgate Berlin opens July 1.
Lids celebrates its debut in Germany following a profitable entry into Europe in 2021 with its enlargement into the UK.
Every Lids retailer has over 1,000 unique caps in inventory in all sizes, colours and designs and a wide array of NBA and NFL jerseys, together with present and previous star gamers. Merchandise at every retailer will embody U.S. league workforce merchandise from the MLB, NFL and NBA, amongst others, and merchandise from Nike, New Period Cap, ‘47, Mitchell & Ness, Hurley, Oakley, and extra.
Every retailer may also function Lids’ Customized Zones, for purchasers to embroider hats and attire in-store, together with from the retailer’s participant numbers and autographs.
“With the success we’ve seen within the UK all through 2021 and 2022, we’re excited to deliver our model and product to Germany,“ stated Britten Maughan, president, Lids. “Germany boasts the most important GDP in Europe and can also be a robust headwear market. Lids shops will provide probably the most sturdy assortment of merchandise available in the market, providing a mixture of trend and on-field sports activities headwear, attire and memorabilia. Germany has a robust trend accent market and a rising affinity for U.S. sports activities, which inserts into the core strengths of the Lids product providing.”
The Berlin retailer openings are the primary of many deliberate from Lids in 2022. Germany can anticipate extra areas to open in Bremen, Dresden and Hamburg.
Lids operates practically 1,200 shops all through the U.S., Canada, Puerto Rico, Mexico, and London via its ongoing retail partnerships with Macy’s and Designer Manufacturers. Lids additionally operates the newly opened NHL flagship retailer in New York Metropolis and the NBA flagship shops in New York Metropolis and London. Lids is the world’s largest retailer promoting formally licensed and branded headwear, with over 30 million hats offered yearly.
Photograph courtesy Lids