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New Delhi: PepsiCo India has chosen Leo Burnett India as its artistic accomplice to drive long-term development and momentum throughout its meals and drinks portfolio, the promoting company, a part of the Publicis Groupe stated in an announcement on Friday.
The announcement comes after the maker of Pepsi drinks and Lay’s chips ended its three-decade lengthy affiliation with WPP’s community of artistic and media companies.
As a part of the partnership, Leo Burnett shall be answerable for the corporate’s artistic and digital mandate throughout all manufacturers within the nation. The account has been gained after an intense multi- company pitch, Leo Burnett stated in an announcement.
“At PepsiCo India, our intention is to create progressive and purposeful shopper campaigns that assist us have interaction successfully with our customers,” stated George Kovoor, senior vice chairman.
Leo Burnett’s “strategic pondering” together with strong artistic and advertising capabilities make it the correct accomplice for PepsiCo India’s subsequent section of development, Kovoor stated.
PepsiCo India’s steady of manufacturers contains manufacturers comparable to Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
Dheeraj Sinha, CEO, Leo Burnett, South Asia and chairman BBH India stated, “We’re overwhelmed with the belief posed in us by PepsiCo India in aligning their portfolio with us. PepsiCo’s enterprise in India is witnessing an incredible development journey and we’re trying ahead to being their companions in accelerating this momentum. The mandate gives us a beautiful alternative to additional create floor breaking work, and combine tradition, creativity, information and know-how in campaigns, going ahead.”
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