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New Delhi: Males’s grooming model Beardo signed actor Vicky Kaushal as ambassador for its vary of fragrances. The corporate stated it believes it’s doable to personal one’s uncooked & rugged masculine attraction with utmost sophistication – one thing Kaushal has confirmed by simply being himself.
Just lately, Katrina Kaif tagged Kaushal on an Instagram submit by actor Hrithik Roshan and stated, “Loving this Beardo vibe” with heart-eye and fireplace emojis. Kaushal responded with a pondering “hmm” and that’s what led to this signing. In 2021, the male grooming firm appointed Roshan as its model ambassador.
“The spontaneous, enjoyable banter on Hrithik’s bearded look, paved approach for the right partnership, giving us and Vicky’s followers lots to look ahead to,” the corporate stated in a press release.
Kaushal stated, “This newest marketing campaign feels personally curated for me. The idea of groomed but rugged is one thing I relate to. I imagine {that a} man’s selection of fragrances is an extension of his signature model. I like mine stylish but undeniably masculine, a mixture that their vary of fragrances does very properly. Really excited to share what we’ve been engaged on collectively.”
Sujot Malhotra, CEO of the agency stated, “one of many some ways we accomplice them on this journey helps them look and odor immaculately irresistible. Given his refined ruggedness and the values that the model stands for with ‘Bushy Masculinity’, we imagine Kaushal is the right match to encourage males.
In response to Analysis and Markets, the Indian male grooming market was $643 million in 2018 and is projected to develop at a CAGR of over 11% to cross $1.2 billion by 2024.
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